OK, you may need a bit more than that, but that is what a lot of people are currently talking about.
With fancy funnels costing thousands of dollars to build, and requiring a lot of sales copy and a portfolio of products, this new method of selling products and services is basically FREE!
There are people making thousands of dollars each month by simply posting content to social media, talking to people, and then sending them to the Google doc that has the details of their product or service offer.
The funny thing is… whichever way you want to look at it… this is still a sales funnel.
This resembles Jeff Walker’s ‘Sideways Sales Letter’ concept.
The concept of the ‘Sideways Sales Letter’ basically means that instead of having a long traditional sales page that you send people to read…
Instead, you share the content that is usually found on the sales page as content in emails, videos, or social media posts, and you share it days and weeks upfront.
Basically, you are putting the ‘proof’ of what you can do out in front of people regularly which naturally grows interest, erodes resistance, and builds you up as an authority figure.
By sharing content regularly, you are building up a lot of TRUST.
Fun Fact: People happily buy from people they trust. They are reluctant to buy from those they distrust or have any doubts about.
By publishing content regularly and showing yourself in photos and videos, you are building a personal brand as well as growing trust within your audience.
This is powerful.
By inviting people to comment on your content, you are able to have conversations with them which helps to reinforce your position and further build trust and familiarity.
Familiarity is vital as you will see here: ‘Hijacking The Celebrity Factor’: The Power Of ‘Being Seen’
Moving people to dedicated Facebook groups and into Facebook Messenger means that you can carry on conversations and even have deeper, more personal conversations with them.
It is in these conversations that you introduce people to your offer by inviting them to look at your Google doc.
The Google doc is a proposal that tells the potential customer everything they need to know about your offer.
Essentially, they are a sales letter, the kind you see on websites, but with a lot less of the ‘salesy’ motivational, and inspirational stuff because that has been shared on your social media profile already.
The people who read the Google doc are already willing to read it.
They have already been warmed up and pre-qualified.
They have seen all that they needed to see beforehand in your content, and now they want to see more.
They want to know what it is that you can do for them, and whether they can enjoy the same results that you are enjoying.
They want to know if they too can live the life you are living… which is the life you are sharing on your social media profile.
As I said at the beginning, this is absolutely tech-free and it costs nothing to get started with.
Social media platforms such as Facebook are free to use as are Google docs.
And, for the most part, it is pretty easy to do.
Yes, you will need to learn a few new skills, and you will need to spend some time doing what needs doing…
But this is as newbie-friendly as you can get.
Oh, and the offer you make in the Google doc…
It doesn’t have to be your own either, it can be an affiliate product that pays you a hefty commission when you make a sale.
