Paid Advertising Or Free Organic Marketing: Which Is Best?

Legendary copywriter and marketer, Dan Kennedy once said:

“Whoever can spend the most money to acquire a customer wins.”

This is a truth that cannot be denied… 


It’s not so necessary these days.

You see, back in the day when Dan Kennedy said this, the only way to get your marketing message out to the masses was to pay media companies to show your adverts or to send mailings through the post.

Today, we have multiple free-to-use social media platforms which allow ordinary people to publish all kinds of media content and reach audiences that could only have been reached through paid media 10 – 20 years ago.

It is now possible to record a short video, publish it online within minutes, and have it seen by several thousand people… all for free!

John is currently creating a lot of short videos for TikTok and the three pinned videos have been seen over 200,000 times… and it has not cost him a penny!

When Dan Kennedy made his comments about spending money on advertising, the above just wasn’t possible.

But it is now…

So, do we need to use paid advertising to make money online?

No, not necessarily.

There are thousands of people who are making money online and they are doing it for free.

They are using Facebook to land clients and customers who are willing to pay thousands of dollars to access mentoring programs.

These marketers are earning six-figures-a-year and they are not spending a penny on advertising.

If you are happy with making six-figures a year (and why wouldn’t you be?) then you do not need to use paid advertising.


Scroll down to carry on reading…

If you want to build a seven-figure-a-year business, then yes, I believe that you will need to use paid advertising… I’ll share an example why I say that shortly.

You see, advertising allows you to scale your business faster.

You might be able to get your videos out in front of thousands of people for free using Facebook Reels and TikTok videos… 

But using paid advertising guarantees that your videos and content is put in front of thousands of people.

That is the big difference here…

Freely shared content has to go viral and get a lot of shares to be shown to thousands of people…

Paid content is placed in front of people by the networks and platforms.

Using paid advertising will give you the advantage over those who are sharing content for free.

Mike Shreeve has built several seven-figure-a-year businesses, and he started on Facebook paying to have his videos shown to people.

In a podcast discussing what he did, Mike said that he started by paying nothing more than one dollar a day just to get his videos in front of people.

One dollar a day for showing one video to people is only $365 for the whole year. 

Who cannot afford $365 for a whole year? 

I believe that $365 ad spend would do anyone a whole world of good.

Mike’s videos were informative and helped people solve a problem they were struggling with at that time.

He grew his following fast, and… this part is importanton autopilot.

This is the other big advantage to paid advertising, you can set them up to find followers, fans, clients and customers for you on autopilot.

They also qualify people removing the need to spend so much time talking to people individually… if that is the business model you are going for.

I am used to working for companies that find buyers through marketing and content but do not actually talk to customers other than answer any support tickets via email.

A lot of the Facebook people spend a lot of time talking to people in messenger trying to sell their products and services.

That can take a lot of time, but with adverts you can show a larger number of people what it is that you are selling and ask them to buy ‘directly’

There are no back and forth conversations playing out over weeks or months with paid adverts, instead people are shown all they need to know to make an informed decision..or at least sent to a place where they can learn more and make a better decision.

Paid advertising can be used for different reasons and not just to directly sell products or services.

A perfect example of this is what Mike Shreeve did by sharing useful videos which grew his following. 

Many of those followers, myself included, then went on to buy one or several of his ‘expensive’ products which kickstarted his business that eventually grew into a seven-figure-a-year monster.

I am thinking of testing this out myself using both Facebook ads and email solo ads. 

I am considering recording a series of videos and spending a dollar a day for a whole year to have those videos shown to people who are interested in making money online.

I am also considering spending $10 a week to have solo ad emails sent to people that are also interested in learning how to make money online.

10DollarSoloAds promises to deliver your email to 3,000 (unique) people each week.

I don’t know if that is 3,000 different people each week if you were to do it for the whole year, but I am going to test it. 

If it is 3,000 different people each week (although I doubt it), my emails would be sent to 144,000 people.

Of course I am fully aware that they are not claiming that 3,000 people will open the emails, the open-rate figure could be a fraction of that.

It’s also possible that a lot of people will not receive the emails as they may end up in some people’s spam filters.

But here’s the thing… for $40 a month, you can ‘rent’ another person’s email list of around 12,000 people.

I don’t think that is too bad.

Do you?

I think I am paying $25 a month to send emails to a quarter of that amount.

Even if it is just to offer a free guide to people to help grow your presence online and build familiarity, $40 a month is less than $1.50 per day… it’s even better for us Brits, that works out to be less than £1.20.

There’s not a lot you can buy for £1.20 these days, you’d be lucky if you can buy a decent cup of tea for that price.

Having an email sent to 3,000 people once a week is going to be a lot more advantageous to me and my business than buying cheap cups of tea every day.

$480 to have 52 emails sent to 144,000 people (or 12,000 people 12 times) for the whole year is a bargain in my opinion, and I’d be foolish to not test this.

And that is what I am going to do… I shall update you as soon as I get started and I will update you regularly to let you know how it goes.

Until next time.

Have a great day.


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