The Art Of Selling Without Selling

In the epic martial arts film, Enter The Dragon... the legendary Bruce Lee was asked by another competitor of a martial arts competition…

“What’s your style?”

Lee replied…

“My style? You can call it, the art of fighting without fighting!”

There’s a similar phenomenon in the marketing world.

I (Bruce Leeman… ahem) call it ‘The Art Of Selling Without Selling!’

I know what you are thinking, ‘how can you sell without selling?’

OK, hear me out for a minute.

Selling without selling is basically a case of leading by example.

It is what social media ‘influencers’ have been doing over the last few years.

Schools in the US have been doing Show & Tell for years, I think British schools are doing it these days.

Actually, I remember doing something like show and tell when I was at primary school waaaaaaayyyyy back in the early 1980s. 

I was talking about my grandfather’s pen knife that had a coin in the handle.

I remember it well because the teacher wouldn’t allow me to get the blade out… although it seems that taking a knife to school in the ‘80s was acceptable.

Maybe I didn’t tell anyone what I was going to talk about until I was asked up to the front of the class. Had I told the teacher what I wanted to talk about, she might have persuaded me not to bring the knife in.

They were innocent days back in the early 1980s, I guess when she said “bring in something to talk about”, she didn’t expect anyone to roll up with a knife… but I did.

Anyway, I digress.

The whole point of today’s short newsletter is to talk about the way people make sales of products, services, and programs without actually doing any selling.

I am talking about the high-pressure style of selling that is associated with a gang of scammers sitting in a boiler room or basement somewhere.

You know the kind of people, those who suggest that you sell your car as a way to pay for their expensive course because it will – so they say – change your life for the better.

They promise that you will be able to buy multiple cars from the money you make after purchasing the course which has left you car-less for a few weeks.

Those types of people will insist that success comes from taking risks, and although that is true, the risk shouldn’t make your life any harder than it has to be without you really thinking it through.

Yes, I’m sure someone somewhere has sold their car to fund a big risky business investment which paid off big time, but I doubt it was at the suggestion or request of some sales man on the other end of a phone.

The Art Of Selling Without Selling

The Art Of Selling Without Selling is where you showcase your life and success and lead people to make the decision that THEY have been wanting to make for a while.

There are people who are looking for a better life already. 

They want to enjoy a different life to the one they are currently living. 

They know what they want and they know they need to change, they just don’t really know how.

They may be lacking in confidence and are fearful of making the wrong decision.

Your content needs to connect with their ‘wants’, ‘needs’, and ‘desires’

It wants to show them that you too had those fears and doubts, but that everything worked out fine in the end.

When you show people that the life that they want to live already exists and that other people are enjoying it, they will reach out to you… or will be more responsive when you reach out to them.

Imagine that you had a friend who was making more money than you and was living a life that you thought was more enjoyable than yours – less work, more free time, more holidays, not having to go to a place to work etc – would you not be interested in knowing what it was that they did?

Would you not want to ask them what it was that they did?

Would you not want to know so that you could see whether it was something you could possibly consider doing?

By nature, humans are curious to learn and know more of whatever they see around them.

Yes, we are also conscious thinking beings who have developed over thousands of years to the point that we can also decide what to ignore… but people usually only ignore the stuff that they are not interested in.

If they see something that doesn’t interest them or resonate with them, they will ignore it… but if they see something that does interest them, they will want to know more.

So if someone who wants to earn a lot more money, ditch the 9 to 5, and enjoy a lot more time with their friends and family sees someone they know doing just that… what do you think they are going to do?

That’s right… they will actively seek out more information which could mean going directly to the horse’s mouth and asking.

People Want To Live A Celebrity Lifestyle

I remember back to when I worked as a carpenter and had a couple of apprentices. One of them said that he wanted to be a professional footballer and earn the amounts of money that David Beckham earned.

He, like many others, was seeing these professional footballers living fantastic lives, surrounded by fans and attractive women, driving expensive sports cars, living in million dollar penthouses, appearing on all the best television shows, and travelling to the best holiday destinations.

You can see why these youngsters wanted to live that lifestyle.

But here’s the thing… not once did people like David Beckham do a hard sell on those youngsters. 

OK, there is no particular product to sell, but these youngsters were sold on the lifestyle because they were SEEING it day in and day out.

This is the ultimate Show & Tell.

Celebrities have been doing it for years, and this is why there are so many people today wanting to be a celebrity.

They apply for every reality game show going, such as Big Brother, Britain’s (America’s / Australia’s / Azerbaijan’s) Got Talent, or even that god-awful Love Island, because they know that it can lead to living a celebrity lifestyle.

Kate Lawler, Rylan Clarke, Alison Hammoned to name a few, have gone on to enjoy very successful celebrity careers since appearing on reality game shows or talent shows.

When people see more of what they want… it reinforces that desire to have it.

And if you can show people that you are successfully living the life they want…

And that you too were once in the same position as them…

And prove that they too can have the life and success you are having… 

Those people will gravitate to you and start asking questions.

The KLT Factor

Eventually, when they get to know more about you and they grow to like you, and trust you… they will buy from you.

OK, some of them, not all… but you only need a small number of a large following to buy your products to generate a decent monthly income.

Be the person they want to be. 

Live the life they want to live.

Show them that the life they want is easily achievable… and watch them come to you.

And that is The Art Of Selling Without Selling.

If you’d like to know more, simply Friend me on Facebook here Andi Leeman, and let’s talk.

Until next time.

Have a great day.

Andi

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