The Dangers Of ‘Buying’ Into Soundbites

One of the problems of today is the overuse of ‘soundbites’.

Soundbites are those little sentences that are used a lot to offer up a solution to a problem but do not actually address what is involved in implementing the solution.

Soundbites are used predominantly by politicians and political parties.

You’ll have heard of a lot over the last few years, here are a few that have been doing the rounds recently.

“Make America Great Again.”

“Make Britain Great Again.” (Yeah, it must have taken Farage months to think that one up… I feel he gave up and just stole it from his friend Trump.)

“Levelling Up.”

“Stop The Boats.”

“Get Brexit Done.”

“Strong And Stable.”

“Stop Immigration.”

There are loads doing the rounds at the moment, and sadly, a lot of the general public lap them up and buy into them without actually asking the most important question… 


Soundbites are powerful because they are easy to repeat often, and as we know, the repetition, repetition, REPETITION of a point is how you get your point across into the minds of people.

Studies show that it takes around 7 repetitions of a point to influence a person, hence why newspapers and political parties repeat specific points as many times as they can.

It is straight out of the… 

Propagandist’s Playbook!

I really don’t want to give Joseph Goebbels any credit or praise for what he achieved during Germany’s very dark days… but this is what he said about repetition of key points.

“The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly – it must confine itself to a few points and repeat them over and over.”

― Joseph Goebbels

“Make the lie big, make it simple, keep saying it, and eventually they will believe it.”

― Joseph Goebbels

“It would not be impossible to prove with sufficient repetition and a psychological understanding of the people concerned that a square is in fact a circle. They are mere words, and words can be molded until they clothe ideas and disguise.”

― Joseph Goebbels

What he is saying here is make the lie short, make it punchy, and make it often.

Once you understand that you begin to see what is going around us all the time.

Politicians do this far too much, and even today, they are still not held accountable for it.

Legal Lying!

Believe it or not, British politicians can ‘legally’ lie during their election campaigns, as there has yet not been any legislation brought in by any government insisting that campaign messages must be factual and correct.

What that means is that politicians can tell the public whatever they want, and even badmouth other people with impunity.

Yes, victims of ‘lies’ can take out personal defamation lawsuits against those politicians who spread lies about them, but as far as the laws of the land are concerned, politicians do not have to be fair or honest.

That’s shite… and incredibly dangerous!

You only have to see how Jeremy Corbyn, Angela Raynor, Keir Starmer, and the Labour party are constantly being pulled through the ringer by the Conservative party to get an idea as to how this works. 

These politicians know that the constant repetitive attacks on their opponents and their personal characters will cause mass damage, and that they won’t be punished for doing it, either!

Boris Johnson played a ‘blinder’ when saying that Keir Starmer was responsible for the case against paedophile Jimmy Saville not going to trial when he was high-up in the CPS (Crown Prosecution Service). 

Even though it was not true and has been publicly proven not to be true… 

The “Starmer Let Off Saville”  soundbite is still to this day being brought up in conversations by dimwitted Tory supporters.

That shit sticks in the heads of people who have blankets for brains.

Who knows, hopefully one day we will have a world where politicians actually talk about politics and tell us what they intend to do and how, instead of constantly attacking and smearing the competition, and constantly repeating empty soundbites such as “stop immigration”.

One soundbite that I believe needs addressing online is the ridiculously easy-to-say and overused…. 

Scroll down to carry on reading…

“Passive Income”

This phrase is used a lot because… let’s be honest, the idea of having money drop into your bank account while you are enjoying your life to the full is incredibly appealing.

Many people do genuinely want to earn a passive income… and there’s nothing wrong with that.

But… time for the truth… a passive income is an income that is earned passively which means that you DID ABSOLUTELY NOTHING to earn it.

Sadly, that is not the case with most online businesses.

Most of them are semi-passive at best because they require a certain amount of work.

I only know one person who actually earns a passive income and that is because he earns money from a company he set up which now runs without him.

He retired and the company has staff who do all the work. He just gets sent a cut of the profits each month by the accountant. It is all completely passive.

It didn’t used to be, he had to work hard to build the company up, but now it is all passive for him.

He really does make money while enjoying his life to the full.

The problem with the ‘passive income’ businesses online is that they are really talking about the payment processing and product delivery which are AUTOMATED.

This means that someone can buy a digital product at any time of the day and night and that product can be delivered to the customer right after the payment has been processed… you yourself do not need to do anything during the purchase process.

At that precise moment, the automated payment system is earning you a ‘passive income’


Ask yourself this…

How passive was that sale when you have spent between 2 and 4 hours each and every day for weeks creating and sharing content that drives people to your product sales page?

If you are spending hours most days connecting with and talking to people with the intention of sending them to your offers and products… then you are working.

Am I right?

And there is nothing passive about an income that requires you to spend many hours working.

Yes, the work is incredibly easy to do, and yes, it is simple work in comparison to many other jobs, and yes, the tools we have give us soooooo much freedom and opportunities to make money wherever we are in the world… but the fact remains, if you are doing any form of work… then it is not a passive income.

I prefer to call it semi-passive income, and I do that to manage people’s expectations… plus it’s the truth!

I do not want to be a person who sells people a ‘passive income dream’ while knowing full well that there is a fair amount of ongoing work required.

I really couldn’t do it.

Yes, I will be incredibly vocal about how easy the work can be, how simple the process and tools are, how powerful the tools are that we have access to, and the wonderful opportunities we have to make money relatively easily by selling digital products online… but I would never tell you that it is going to be passive.

Monthly Subscription Commissions

Even the monthly subscription commissions model that is touted as being passive is not fully passive.

Unless you have a large number of people paying a large monthly fee resulting in you earning a large commission each month, and there is a huge sticking rate (how long people stay subscribed), you will be working hard to keep adding new people to that subscription business, and potentially working to prevent people from leaving.

Yes, you can earn passive commissions for a while, but unless you are working to put new people into the business, subscribers will cancel and your income will drop.

I do accept that a passive income requires some degree of managing and running, and so a couple of hours a week tops is acceptable… but if you are doing two or more hours a day several days of the week… you are working, and no matter how easy and simple the work is… you are working… so it isn’t passive.

So, if you do see an online business insisting that it is a ‘passive income’ be aware that it could be nothing more than a popular buzzword and soundbite they are using to market the product or program.

There could easily be a fair amount of work required.

That’s not necessarily a bad thing, the work is for the most part, easy and simple to do… just don’t be suckered in thinking that you would be doing nothing and earning money.

OK, rant over.

Until next time.

Have a great day.


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